In 2011, 43-year old Snoop Dogg, real name Calvin Broadus Jr signed a three-year deal to be the face of Blast, a fruit-flavoured drink that was part of Pabst's Colt 45 malt beer range. Under the terms of the agreement he was paid around $250,000 and further instalments of $20,000 for every tenth mention of the brand on social media, at concerts or during TV appearances. But he believed his contract also entitles him to a portion of the sale price should Pabst sell the business before January 2016, as well as royalties on each case of Blast that was sold. Consequently he is seeking...

In 2011, 43-year old Snoop Dogg, real name Calvin Broadus Jr signed a three-year deal to be the face of Blast, a fruit-flavoured drink that was part of Pabst's Colt 45 malt beer range. Under the terms of the agreement he was paid around $250,000 and further instalments of $20,000 for every tenth mention of the brand on social media, at concerts or during TV appearances. But he believed his contract also entitles him to a portion of the sale price should Pabst sell the business before January 2016, as well as royalties on each case of Blast that was sold. Consequently he is seeking... more »